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Thursday, February 09, 2006

Interesting use of gmail and gtalk

I have been reading that the integration of gmail and gtalk is altogether different than that of simply providing alternatives to msn messenger et al.

As the vast majority of people use gmail through outlook or other mail aplications, nobody is looking at the content-related ads that accompany each email - hence google are losing the click revenues generated by people actually logging in.

So, what better way to bring that revenue generation back to our view again than by integrating them in an application that must be opened (and therefore the ads being seen) to be used?!!

Gmail, Gtalk, ads, click, revenue!!!

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